(Pre-Production) One Page Draft Treatment

25 word premise
Mercedes, a teenage girl from Marks Gate has always dreamed of becoming an actress. With many issues in her life, will she aim for success?

Target audience
- My film targets the age range of 16-24 because the themes such as aspiration, growing up, relationships and conflict relates to that age group. Also the themes are quite complicated such as violence and drug abuse which young people may not understand or take it seriously.
- Additionally the film involves the issue of suicide, an issue which is very serious and you need to be mature when watching it and it could be upsetting for a young audience. The film is targeted at a British niche audience we decided the film would relate to the working class as this class can relate to the film more. It will appeal to a female audience because the main characters in my film are females. This is appealing for a female audience as they can relate to the aspects of the person of the same gender and the lifestyle of the characters. It could still appeal to a male audience if they are aspiring to be something, but the issues faced in my film will relate more to females than males.
- I also did some research on the kind of interests this audience has for example music as the audience will be familiar with the song tracks in the film which a British artists. Additionally stuff like celebrities, television are aspects which girls like and enjoy. The Internet, mobile phones, magazines are consumptions that a lot this target audience have and these devices are used within the film to give it a sense of realism.
-The unique selling point of my film would be the theme of 'growing up and aspiration' as my target audience can relate to this and at the age group of 16 and over, you tend to make decisions in life. A film which inspired me was 'Fish Tank' which is about a girl from a working class background aspiring to become a dancer. Here is a link to a video showing a few clips from the film: http://www.youtube.com/watch?v=BvuWhhZUBRI. Another film which inspired me was Billy Elliot which deals with a similar theme of growing up and aspiration. The main character, which is a young boy, aspires to become a ballet dancer. Here is a link to the first part of the film: http://www.youtube.com/watch?v=lm5reTXJQQA


Outline of idea
The main idea of our film is to prove that no matter which social background you come from and the obstacles and issues you face in life, you can still aim to reach success. Many people get the impression that the stereotype of a ‘chav’ are troublemakers and have no career intentions, but they miss out the fact that they can be aspired to go far in life in order to get out of their current situation. In my opening sequence, when the protagonist Mercedes begins her audition, she gets nervous and messes up her line. She runs out of the auditions and into the toilets angry and upset. My opening sequence will end at this point depending on whether she gives up her hopes or continues to try and aim for her dream to become an actress.